Effective Date: August 18, 2026

Hyppo Brands ("Hyppo Brands," "Company," "we," "us," or "our") operates The Hyppo and Mayday Ice Cream (together, the "Brands"). We respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you, or that you may provide to us, and our practices for collecting, using, maintaining, protecting, and disclosing that information. It applies to information we collect through our websites, online ordering, our email and text marketing programs (our "Online Services"), as well as through our physical store locations (our "Offline Services," and, together with the Online Services, our "Services").

This policy does not apply to information collected by any third party, including through any application or content that may link to or be accessible from our Services.

By providing information to us, or by accessing or using our Services, you agree to this Privacy Policy. We may change this policy from time to time (see "Changes to This Policy" below); your continued use of our Services after changes are posted means you accept those changes.

Children Under the Age of 13

Our Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will delete that information. If you believe we may have collected information from a child under 13, please contact us using the information in the "Contact Us" section below.

Information We Collect About You and How We Collect It

We collect several types of information from and about you, including information:

• By which you may be personally identified, such as your name, mailing address, email address, phone number, birthday, or any other identifier by which you may be contacted online or offline ("personal information");

• That is about you but does not, on its own, identify you (for example, aggregated purchase trends); and

• About your device and internet connection when you visit our websites.

We collect this information:

• Directly from you, when you provide it to us;

• Automatically, as you navigate our websites, through cookies and similar technologies; and

• From third-party service providers we use to operate our business, described further below.

Information You Provide to Us

The information we collect may include:

• Information you provide when signing up for our email or text marketing lists, whether online, at checkout, or in-store on a paper sign-up sheet;

• Your name, email address, phone number, and birthday, if you choose to provide them;

• Your shipping and billing address, if you place an order for nationwide delivery through our website;

• Details of your purchases and visits to our stores, collected through our point-of-sale system;

• Payment and transaction information processed at checkout;

• Records of your correspondence with us, if you contact us directly;

• Your responses to surveys, contests, or promotions we may run from time to time.

Information We Collect Through Automatic Data Collection Technologies

As you navigate our websites, we may use cookies and similar tools to collect information about your device, browser, and browsing behavior, including:

• Pages visited, time spent on our site, and links clicked;

• Your IP address, browser type, and operating system;

• How you arrived at our site and where you go next.

This information helps us understand how visitors use our site, estimate audience size, and improve the site experience. Our websites may use standard analytics tools (such as those built into our website platform) that rely on cookies. You can control cookies through your browser settings; note that blocking cookies may cause parts of our website to function improperly.

Our websites use the following third-party advertising and analytics tools, which rely on cookies and similar technologies:

• Meta Pixel (Meta/Facebook) — helps us understand how visitors interact with our site after seeing our ads on Facebook or Instagram, and allows us to show you relevant ads on those platforms.

• Google Analytics and Google Ads conversion tracking — helps us understand site traffic and measure the effectiveness of our advertising.

These tools may collect information about your browsing behavior on our site and, in some cases, across other websites, in order to deliver interest-based advertising to you. Meta and Google may associate this information with your Meta or Google account.

Your choices regarding these tools:

• You can adjust your ad preferences directly through yourFacebook/Meta Ad Preferences andGoogle Ads Settings.

• You can opt out of Google Analytics using theGoogle Analytics Opt-out Browser Add-on.

• You can opt out of interest-based advertising from many providers through theDigital Advertising Alliance's opt-out tool or theNetwork Advertising Initiative's opt-out tool.

• You can also block cookies generally through your browser settings, as described above.

We do not control these third parties' own privacy practices; please review Meta's and Google's privacy policies directly for more information about how they handle your information.

How We Use Your Information

We use the information we collect to:

• Fulfill and process your purchases and transactions;

• Send you marketing emails and text messages, if you have opted in to receive them, including promotions tied to your birthday;

• Improve our products, services, and website experience;

• Respond to your questions, comments, and customer service requests;

• Analyze trends to improve our marketing and operations;

• Comply with legal obligations and protect against fraud or misuse of our Services.

If you do not want us to use your contact information to send you marketing communications, you can unsubscribe or opt out at any time using the methods described in "Your Choices" below.

Disclosure of Your Information

We do not sell your personal information to third parties.

We may disclose personal information that we collect or that you provide:

• To our service providers — including Square (point-of-sale and payment processing), Klaviyo (email and SMS marketing), and Squarespace (website hosting) — who are bound by contractual obligations to keep personal information confidential and use it only to provide services to us;

• To comply with the law, including in response to a court order, subpoena, or government request;

• To protect our rights, or the rights, property, or safety of Hyppo Brands, our customers, or others;

• In connection with a business transaction, such as a merger, acquisition, or sale of some or all of our business assets, in which personal information may be among the assets transferred. If this happens, we will require the acquiring party to handle your information consistent with this policy, or notify you of any material change.

Third-Party Payment Processing

Payments made through our Services are processed by Square. When you make a payment, certain information is collected directly by Square and is subject to Square's own privacy policy, not this one.

Third-Party Shipping

If you place an order for nationwide delivery through our website, we share the information necessary to fulfill your order — such as your name, shipping address, and order contents — with the shipping carrier(s) we use to deliver your order. This information is subject to the shipping carrier's own privacy practices once it is in their possession.

Your Choices

• Email. Every marketing email we send includes an unsubscribe link. You may opt out at any time.

• Text messages. If you've opted in to receive texts from us, you can opt out at any time by replying "STOP" to any message, or get help by replying "HELP." Message and data rates may apply, and consent to receive texts is never a condition of purchase.

• Cookies. You can control or block cookies through your browser settings, as described above.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain accurate business records, resolve disputes, and comply with our legal obligations. Retention periods vary depending on the type of information and the purpose for which it was collected.

Your Privacy Rights

Our stores welcome customers from across the United States, including many visitors from out of state, and we also ship products nationwide through our website. Regardless of where you live, we extend the following rights to all of our customers as a matter of practice:

• Right to know/access — you can request to know what personal information we have collected about you;

• Right to correct — you can request that we correct inaccurate personal information;

• Right to delete — you can request that we delete your personal information, subject to certain exceptions (for example, records we're required to keep for tax, accounting, or fraud-prevention purposes);

• Right to opt out of sale or sharing — we do not sell personal information for money. However, our use of tools like Meta Pixel and Google Ads conversion tracking may be considered "sharing" personal information for cross-context behavioral advertising under some state privacy laws (such as California's). You can opt out of this sharing using the methods described in the "Cookies and Advertising" section above, or by contacting us directly;

• Right to non-discrimination — we will not deny you goods or services, charge you different prices, or provide a different level of service because you exercised any of these rights.

Some states provide additional or different rights under their own consumer privacy laws (for example, California, Colorado, Connecticut, Virginia, and others). Nothing in this section limits any rights you may separately have under the law of your state of residence.

To exercise any of these rights, contact us using the information in "Contact Us" below. We will respond within a reasonable time, and may need to verify your identity before completing certain requests. Making a request does not require you to create an account with us, and we will only use the information you provide in a request to verify your identity and respond to it.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. Payment transactions are encrypted through our payment processor. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" at the top of this page reflects when it was last revised. Your continued use of our Services after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

Mobile Terms of Service

Last updated: Sept. 9, 2026

The Mayday Ice Cream mobile message service (the "Service") is operated by Mayday Ice Cream (“Mayday Ice Cream”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Mayday Ice Cream’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Mayday Ice Cream through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Mayday Ice Cream. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18553891483 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Mayday Ice Cream mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18553891483 or email info@maydayicecream.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy.

Contact Us

If you have questions about this Privacy Policy, or would like to exercise any of the rights described above, please contact us at:

Hyppo Brands 1730 Tree Blvd, St. Augustine, FL 32084 info@thehyppo.com (904) 501-7515

This policy applies to both The Hyppo and Mayday Ice Cream, both operated by Hyppo Brands.